Walmart’s Generic Brands: 8 Products That Are Better Than the Name Brand

Photo-realistic, senior-friendly scene that visually introduces the section titled '8.

8. Coffee (Great Value)

For many of us, a morning cup of coffee is a non-negotiable ritual. This daily habit, however, can become one of the more expensive lines in a grocery budget, especially with the rising prices of popular brands like Folgers, Maxwell House, or Starbucks. This is where exploring Walmart’s Great Value coffee selection can lead to surprising quality and substantial savings.

In the past, generic coffee had a reputation for being bitter or weak. That is no longer the case. Retailers like Walmart have invested heavily in improving the quality of their store brands, and coffee is a prime example. Great Value offers a wide variety of options, from classic medium roast ground coffee in a can to whole beans and single-serve pods (K-Cups) that are compatible with Keurig brewers.

You can find 100% Arabica coffee, French Roast, Breakfast Blend, and Donut Shop blends that are very close in taste to their national brand counterparts. The savings are significant. A large can of Great Value classic roast might be 30-40% cheaper than the name-brand can right next to it. For single-serve pods, the savings are even more dramatic, often coming in at half the price per cup.

Your Money-Saving Move: Since coffee taste is very personal, start small. Instead of buying the largest can, purchase the smallest available package of a Great Value blend that sounds appealing to you. Brew it and see what you think. If you enjoy it, you can confidently buy the larger, more economical size on your next trip. Saving just $4 on a can of coffee twice a month adds up to nearly $100 in savings over a year from just one simple swap.

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