6. Cyber Monday
Who else loves Cyber Monday more than Black Friday? I do, and this is mostly because there is too much hype with Black Friday, and it’s unbelievable how many people are coming to stores, waiting in line for so many hours before the shop opens. Maybe it’s just me, or maybe luck smiles at me more often, but almost every year I manage to get better discounts on Cyber Monday, even if it’s right after Black Friday.
The marketing team at Shop.org, a branch of the National Retail Federation, created Cyber Monday in the US in 2005. It is observed on the Monday after Black Friday.
Cyber Monday was intended to give internet businesses an alternative to Black Friday, which is normally an in-store event. There was a need to convince people to shop online because most consumers were still making their purchases at brick-and-mortar stores when Cyber Monday first started.
Everybody understood the “catch” of this discount day, especially during the epidemic years when online sales were on the rise.
