Have you shopped at Lidl yet?

What makes a supermarket the best grocery store for you? Is it the low prices? Convenience? How about a wide variety of your favorite items? Luckily, no matter what you need, there’s a supermarket out there for everyone.

But it can sometimes be hard to decide which of them is your favorite with how many options there are out there. You’re never short on options between the warehouse clubs, Trader Joe’s, Kroger, and Whole Foods.

And to add to that, there’s a new one on the block that’s about to give grocery stores a run for their money, and they might even steal the number one spot in your household.

Lidl is a German grocery store that’s been in the US since 2017, adding to its more than 10,000 stores worldwide. And while the US stores are currently along the East coast, Lidl execs say they plan to expand across the US in the next couple of years.

They mostly carry their own brand of products…at half the price of other stores on the market. But besides their low prices, let’s take a look at 7 reasons you should be shopping at Lidl!

It’s A European Import With Incredibly GOOD European Imports

Lidl offers a Preferred Selection brand, focusing on European specialties every month or so. They also do a nifty national and regional food focus with limited-time offerings of authentic imports.

For instance, January 2022’s theme was Taste of Greece, and from the launch date to when supplies ran out, imported Greek-prepared foods and ingredients were found on their shelves.

The range included ready-made mezze, from cheese and olives, frozen pastries stuffed with leek and cheese, eggplant or beans in tomato sauce, to complete kits with gyro.

They also offered things like dried figs, frozen whole calamari, and frozen flat beans. You can pretty much make an entire theme night out of these regional foods since they also include desserts, like classic cookies and sesame seed bars.

It’s Always Easy To Save

We all love a good coupon. But Lidl takes their couponing to a whole new level. They make it super simple for their customers by highlighting new deals in a leaflet two weeks in advance and placing them at each store’s entrance and exit.

As soon as you walk into this store, you can grab yourself a coupon for the best shopping convenience. On your way out, you can grab the deals for the next week.

The Lidl coupons, which you can also find online, feature many discounted items as well, including baked goods, produce, meat, and much more. New deals come in every week, and they run from Thursday through Wednesday.

Lidl’s App Is Easy To Use And Very Helpful

We get it…You probably don’t want to hear about yet another app. You don’t really need one more, do you? Trust us. You’ll want this one! Their app’s interface is very straightforward. As you know, most stores offer digital coupons, and Lidl isn’t an exception.

But this store goes the extra mile by automatically loading yours and giving you percentage discounts on whole food categories. To help you stack up some great deals, they even detail on-sale recommendations beneath your earned discount details.

For example, after spending about $100, you can get 30% off frozen food. The app also offers suggestions for items that are already marked down.

Finding the foods on sale is a breeze because the app will tell you what aisle to look in and how many of the items you want are in stock.

You’ll even unlock more rewards as you go along. They offer different milestones and challenges to make your grocery shopping experience more fun.

They’re All About The Private Label

Approximately 90% of the shelves in Lidl are stocked with its own private-label products. And according to a statement they released, their brand items are developed and strictly tested by Lidl’s expert buyers.

They take quality assurance very seriously, and only the items that are rated as good or better are allowed on the store’s shelves. In fact, they pride themselves on selling their private-label products at affordable prices.

It can be compared to Trader Joe’s, for example, but even more inexpensive. This includes buying chicken breasts for $2.29 a pound and hummus for $3.

The wine isn’t bad either. Lidl’s Allini Prosecco was named “Sparkling Wine of the Year” recently at a blind tasting run by Purdue University. In the end, Lidl’s wines, starting at $2.89 a bottle, took home 104 medals!

The Orange Markdown Stickers And Too Good To Waste Box

Shoppers can find bargain markdowns on Lidl’s already lower prices. In the bakery, for instance, day-old bread is discounted. You can recognize them by their wrappings. They’ll also have bright orange stickers on the packaging to show their new price.

The same goes for their packaged refrigerated produce, including lettuce and clamshell packs of salad greens, green beans, sugar snap peas, mushrooms, and salsa. By looking for these deals, you can also score close to sell-by-date meat and chicken inexpensively.

If you’re looking for loose, non-chilled produce, search for a box labeled Too Good to Waste. These are usually slightly bruised or ripe fruits and vegetables. You can buy the whole package for about a dollar or two.

The “Too Good to Waste” initiative, plus the orange tags, are part of the brand’s commitment to reducing food waste by at least 25% in each location and boosting sustainability.

This is amazing news for everyone since it’s more affordable food for us and revenue protection for Lidl, which circles back yet again to keeping their prices as low as possible.

Organic Foods Are Far More Reasonable In Prices

This brand’s most significant selling point is savings and deals. Lidl’s prices on a large selection of everyday items undercut Kroger’s prices by almost 15%, Walmart’s by up to 10%, and Aldi’s by nearly 5%.

Consumers should benefit because rival retailers tend to lower their prices in order to stay competitive. How often do you hear the words organic and affordable in the same sentence? Well, in Lidl’s case, it’s true!

Most of what they sell is through their private label, resulting in some major savings that they pass on to their customers. Their named Organics line offers herbs, pasta, spices, sauces, pizza, crunchy snacks, milk, and many more.

And the quality is on par with other name-brand conventional items.

You’ll Always Find Their Proteins On Sale

Lidl’s protein department is priced to match the other mainstream supermarkets’ sale prices. But their prices are affordable every day. Furthermore, their meats are periodically discounted even more when there’s a promotion happening.

For instance, their chicken breast, which is every day priced at $1.99, can sometimes be as low as $1.25 a pound, which seems unheard of.

You can also grab some organic grass-fed, 8oz individually wrapped sirloin steaks for as little as $3 and lean ground turkey for under $2 a pound. The deals spread to their seafood, as well.

What’s discounted from their vast selection of frozen filleted fish rotates weekly, and it’s worth portioning them and filling the freezer when your favorites go on sale.

The large ocean scallops are always a fan favorite, and so is the fresh salmon they bring from Norway and Chile. Both go as low as wholesale restaurant prices for superior quality.

Be sure to share your thoughts with us in the comments if you’ve shopped or plan on visiting Lidl. And if you’re looking for savings, we’ve got many more great articles for you. We highly recommend you check out: 7 Products to Avoid Buying at Warehouse Clubs